Full Color Brochure Printing & Accessories

Welcome to our website! Here you will find reviews and articles on full color brochure printing and many other kinds of printing for your business needs.

Why opt for full color brochure printing? This is probably a question wondered by a lot of companies who are looking to advertise their business through brochures.  Glossy, full color brochures are a great way to present your product or service to potential clients. Full color brochures can be a wonderful way of building an image for your company, promoting an event, promoting a specific product or professionally showing detailed product specifications. They can be used for a hundred other purposes.

There is something about having a nicely designed and professionally printed brochure in your hand that makes a product more appealing. It also “legitimizes” your business. In this day and age where almost anything and everything can be found online, having full color brochures printed out makes you stand out from the rest of the businesses and it also gives consumers assurance that your company is real and not bogus.

In full color brochure printing, there are four standard sizes: the 8 ?” x 11”, the 8 ? x 14, the “11 x 17” and the 11”x25 ?” brochures. All brochures have 4-color printing on the front. The second side can be ordered blank or printed with black ink or 4-color process. Most printers also offer a varnish coating option. Varnish is a liquid coating that is applied to the paper for both protection and appearance. This is a great way of giving your brochure an extra layer of protection and also adds that “professional” look to your piece. Some printers also offer aqueous coating which is even glossier than varnish. The beauty of aqueous coating is it adds scuff-resistance. It is great for giving that “classy” feel to your piece and protecting it as well in the mail.

When it comes to the quality of your brochure, you need to think about what you want to do with the brochure. Is it supposed to fit into a #10 envelope or rack card? Will it be a stand alone 11” x 17” brochure folded in half and used in face-to-face presentations? All of these things are deciding factors in the level of quality you need. But a simple rule to follow is to always select the highest level of quality your budget will allow.

Another commonly asked question in full color brochure printing is “How many should I order?” One of the main determining factors when it comes to determining the quantity to order is “How timely is the information in the brochure?” If there is a pricing or product information that will be obsolete next year then order the minimum quantity that will last the time period you need.

If your brochure however does not include time sensitive information such as a promo, then order as much as you budget will allow. Why? Because once the press is set up and is actually running and printing, the cost is merely pennies. There is a minimal difference between 10,000 and 12,500 when you compare the cost per each one being printed.

Brochures are a great way to let customers know that you are out there so consider availing full color brochure printing as part of your business investment.